Puerto Rico Store Opening

My Role: Creative Strategist and Lead Designer

For Nordstrom’s entry into the Puerto Rican market, business leaders sought solutions to drive traffic on opening day, build awareness aligned with the regional market, and maintain the Nordstrom brand ethos. I developed unique marketing assets that paid respect to local culture by partnering with artists and organizations to create connections with the community. Featuring influencer and artist interpretations of the Nordstrom brand gave the media assets an authentic look that resonated with customers. It also provided a good story for the media and achieved more impressions through organic reach than expected.