Nordstrom Men’s Store

My Role: Art Director and Graphic Design Manager

After 20 years of planning, Nordstrom had finally realized the goal of opening a flagship store in Manhattan. Continuing the opening fanfare, the store’s debut holiday presentation was expected to be a stellar experience. My team designed the graphic elements for this holiday installation. I had an active role from the early phases of research and pitching ideas to curating mood boards, mocking proof of concepts, and orchestrating photography, including casting talent, styling, and art direction.

Typography

Illustration

Color Palette

Sign Program

Posters