Lantern Press Atlanta Market

My role: Experiential Designer and Lead Installer

The Atlantic Market at the AmericasMart houses the nation’s largest gift product and home decor mix with over 55,000 guests. Building upon the success of previous trade show booths, I refined the brand experience by positioning elements at key points in the customer journey. This included logo application at major exterior site lines, large wall graphics, custom fixtures, signage, catalog, and email program. The showroom had a 10% rise in traffic with increased leads from new reps.